About Elsby & Co
Our vision is to be the only accountant you will ever need or ever wish to consult, throughout the lifetime of your business and beyond.
From small acorns
Elsby & Co started life from the humble beginnings of a back bedroom in Northampton. Thankfully, the business has grown considerably since then and is now an award-winning firm of Chartered Accountants employing over 50 accounting professionals from offices in Sywell and Rushden in Northamptonshire.
Passionate about your business
Our clients range from sole traders to large SMEs, where our focus is to add value by providing more than just accountancy services and a set of year-end accounts. We add value throughout the year, taking the time to understand your business so that we can go the extra mile for you. We share your passion for your business, working for you, with you and as your finance department, keeping you compliant whilst improving your bottom line.
Cloud accounting credentials
At Elsby we are paperless and have embraced technology and the ‘cloud’. It’s fair to say, we don’t just understand digital and cloud accounting, we excel at it. As a Xero Platinum Partner, Elsby were the first accountancy firm in the world to receive a Xero migration certification and boast 5-star customer reviews across Reviews.io and Google.
Building lasting relationships
We pride ourselves on building lasting client relationships, and it’s no surprise to us that our biggest source of new business comes from client referrals. Our 5-star ratings on Reviews.io and Google are a result of the strong relationships, satisfaction and trust we have built with our clients.
These relationships are as important to us now as they were when we set out on this journey in 1993 and remain the foundation of our business growth. Whether you’re an individual, a start-up, or looking to exit your business, our advice and support will help you extract the most from our long-term partnership.
Looking to build a long-lasting relationship with an accountancy firm that wants to see your business succeed? Get in touch today
Bio: Having made the tough decision to swap her hairdressing apprenticeship for accountancy, Claire became a Partner at Elsby before she was 30 and has worked in public practice for 18 years, the last 10 with Elsby.
Role: Claire manages a team of 8 and has her own client portfolio ranging from small to medium sized SMEs. In addition, Claire’s specific Partner focus is to drive the business development agenda, identifying new revenue opportunities.
Fun fact: Claire spends most weekends dressed up as Agnetha, one half of the ABBA tribute duo Honey, Honey!
Bio: Carl co-founded the business back in 1992 and has been the driving force behind its progression to be one of the main independent Practices in Northamptonshire, based on the simple, but important concepts of great personal service and going the extra mile to help.
Role: Carl looks after a portfolio of clients and is responsible for driving the business strategy. Carl is particularly interested in the development of individuals in the team, and providing career opportunities.
Fun fact: Carl loves playing squash, skiing, and mountain biking. In his first junior squash tournament, Carl took the first game off a future World Champion, but reports that it went downhill from there. Going downhill fast is therefore a key factor in all his hobbies.
Bio: Leona is a Chartered Accountant who has worked in small and medium sized practices throughout her career. Leona left school wishing to become a florist and was encouraged to be an accountant with the view to being able to buy her own florist shop in the future. Leona is yet to buy her flower shop, but still very much loves flowers!
Role: Leona manages a portfolio of SMEs and specialises in Limited Company and Charity Audits. Leona’s bubbly and personable demeanour have contributed to her success, particularly with her involvement in client audits and her management of the Elsby staff social and team building events.
Fun fact: Leona has done a tandem skydive at 12,000ft and been glacier trekking in New Zealand.
Senior Client Manager
Bio: Following a few years spent partying (and studying mathematics) at Cardiff University, Claire put her reservations aside and took a role as a trainee accountant. Claire went on to join Elsby in 2016 and is now a Senior Client Manager.
Role: Claire likes to delve deep to understand the needs of clients and is known for being something of a technical geek. Claire brings her mathematical and people skills together to provide accounting and advisory support to help owner managed businesses grow.
Fun fact: Claire is a very keen hockey player and loves adrenaline filled activities. Claire somehow manages to combine these with creating extravagant cake creations for children’s birthdays.
Bio: Jack’s accountancy career began in 2009 with an accounting apprenticeship - before he really knew what being an accountant was! Jack gained experience in practice before joining the Elsby Sywell office in 2020, qualifying as a Chartered Certified Accountant the same year.
Role: As a Client Manager, Jack enjoys working with small businesses, adding value to his portfolio of clients through accounting and advisory support. Jacks particular interest is management accounts and ensuring clients are up to date on their financials to support their decision making.
Fun fact: Jack likes making use of his National Trust membership, though came a cropper when trying to use his family ticket at an English Heritage venue!
PG Dip IDM, MCIPR
Marketing & Commercial Manager
Bio: Iain has over 20 years’ experience in marketing financial, professional, and fiduciary services. Iain has a passion for Management Information, being something of a self-confessed geek when it comes to his love of spreadsheets.
Role: In addition to the marketing function, Iain is responsible for identifying commercial opportunities within existing and new revenue streams and is keen to discuss opportunities that can add further value to Elsby and our clients.
Fun fact: Iain has a few quirky habits, woe betide those who don’t save his spreadsheets in the top left cell!
Head of People & Culture
Bio: Clare is passionate about business and holds numerous roles with the Federation of Small Businesses at local and national level. Clare was instrumental in helping clients access grants and funding during COVID.
Role: As a co-founder of Elsby, Clare has worn many hats over the years and is proud to be the Head of People & Culture, looking after (she would argue) our most important asset – our people.
Fun fact: Clare holds a UK Latin dancing champion title, winning competitions at the Bournemouth International Centre and at the mecca of ballroom dancing – Blackpool Tower.
Bio: After graduating, travelling, and working in the family business, an opportunist application as a trainee accountant ensured Kupe’s fate was sealed. Qualifying in 2005, Kupe set up his own Practice before joining Elsby in 2013. Kupe now manages the Sywell office, having been a trainee with Elsby in 2001.
Role: Along with overseeing the Sywell operation, Kupe’s main focus is to ensure Elsby clients receive the best possible service and advice. Kupe particularly enjoys business advisory and tax planning and supporting his clients in achieving their business goals.
Fun fact: Kupe dreamt of becoming a chef but dispensed with his whites and became an accountant! Apart from his love of food, Kupe is passionate about keeping fit and driving fast.